• +91 6386063009
  • info@careershaala.com
  • NEW DELHI (NCR), NOIDA, INDIA

Course Details

Digital Marketing Certification Program

UNIT 1

Introduction to the Digital Marketing landscape

•What is digital marketing?

•Common industries in which to find digital marketing jobs

•Common early/entry-level digital marketing jobs

Estimated Time: 5+ hours

 

UNIT 2

Marketing Fundamentals

•Introduction to the customer acquisition funnel

•Acquisition vs. Retention marketing

•Campaigns vs. channels

•Buyer personas

•Value proposition design

•Positioning

Estimated Time: 10+ hours

 

UNIT 3

Metrics and Measurement

•Tying measurement strategy to your user acquisition

•“Closing the loop” and measurement strategy best practices

•Tech landscape and measurement tools

•Introduction to common marketing metrics

•Attribution

Estimated Time: 15+ hours

 

UNIT 4

Content Marketing

•Tying content to the customer acquisition

•Content types

•Quality vs. quantity

•Content marketing metrics

•Content marketing technology

Estimated Time: 10+ hours

 

UNIT 5

Search Engine Optimization

•Relevance! Google’s intentions are good

•Selecting keywords

•Link building

•Technical/on-page SEO

•Local SEO

•Assignment – search engine optimization

Estimated Time: 15+ hours

 

UNIT 6

Social Media (Organic)

•Social media channels as distribution channels

•Popular social media platforms

•Identifying your goal for each social channel

•Social media metrics

•Social media management technology

Estimated Time: 5+ hours

 

UNIT 7

Search Engine Marketing

•Google Adwords

•Keyword research and keyword match types

•Campaign setup and naming conventions

•CPC bidding and optimization

•Paid search metrics

•Paid search

Estimated Time: 20+ hours

 

UNIT 8

Social Media (Paid)

•Paid social advertising platforms

•Audience definition and targeting options

•Supported ad types

•Optimization

•Paid social metrics

Estimated Time: 15+ hours

 

UNIT 9

Conversion Rate Optimization

•User experience and design improvements

•A/B and multivariate testing

•CRO metrics

•CRO technology

Estimated Time: 10+ hours

 

UNIT 10

Email Marketing

•Email broadcasts

•Drip email campaigns

•Writing compelling email copy and subject lines that increase open rates

•Email marketing metrics

•Email marketing technology

Estimated Time: 10+ hours

 

UNIT 11

Other Digital Channels

•Online reputation management

•Remarketing

•Affiliate marketing

•Referral marketing

•Influencer marketing

•Display

Estimated Time: 5+ hours

 

UNIT 12

Career Preparation and Resources

•Polishing your resume and Linkedin profile

•Your digital marketing portfolio

•Job search strategies and where to find digital marketing jobs

•Interview coaching, preparation exercises, and mock interviews

•Locating influencers and building your network

 

Estimated Time: 30+ hours

Course Duration – 3 months

Course Fee – 9999/ + GST

Upon Completion You will get – Digital Marketing Certificate + One Month Internship + Job Interview Preparation 

CareerShaala Digital Marketing Institute

Plot 17, First Floor, Above Union Bank, Street No 1, 

Sec 66, Noida – 201301 U.P

+91 6386 063 009

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